Hamilton College actually substitutes AP's for SAT's or ACT's |
While the SAT steadily loses money and market share to the ACT as “industry standard” for
college entrance exams, one bright spot in the College Board’s bottom line is
the popularity of its Advanced Placement (AP) program among high schools and students
anxious impress the most selective colleges in the country.
Thanks
to masterful marketing, together with a total hands-off approach to school/school district
implementation and use of both classes and scores, the College Board has
squarely placed the AP program at the center of the college
admissions “arms race.” And it’s
producing some solid revenue, as high schools add more AP courses
and students sign up to take exams originally conceived as vehicles for
conferring advanced credit at the postsecondary level.
In its brief historical overview of the Advanced Placement
program, the College Board suggests that the impetus for the creation of the
program came from educators recommending that “secondary schools and colleges
work together to avoid repetition in course work at the high school college
levels and to allow motivated students to work at their capabilities and
advance as quickly as possible.”
But as
the program has evolved in recent years and some colleges have stepped back from offering credit for passing AP exams, the College
Board re-branded slightly to place more emphasis on the former rather than the
latter part of the original AP mission.
In other
words, instead of pushing students forward to complete college faster (an
expensive proposition for institutions losing tuition revenue from early
graduates), the AP has become the “gold standard” for proving academic
excellence in high school and for measuring college readiness.
And
colleges are buying into the game—lock, stock, and barrel.
At the
core of what colleges say they care most about—GPA and course rigor—the AP
insinuates itself in both grading and curriculum in many high schools. Colleges look closely at GPA’s which are fed
both by inconsistently applied weighting practices providing solid bump-ups for
students taking AP classes and/or exams as well as individual school-based policies linking grades to test
scores—most
frequently (although not always) resulting in an upward push for students
scoring at the highest levels.
With
regard to curriculum, colleges use AP’s as a measure of course rigor. In schools where these classes are offered,
high-achieving students are expected to go to the top of their programs and put
together a healthy roster of AP classes across the disciplines. More is almost
always better than less in this arena.
And of
course, the Jay Mathews Washington
POST ranking of high schools based on number
of AP (and IB) classes offered, how many students take the exams and how well
they do, feeds this frenzy by suggesting to school administrators that AP’s
need to be increased—sometimes in place of more appropriate honors classes—and
students need to be pushed into taking these classes earlier in their secondary
school careers.
These
practices sometimes result in dismally low scores which students are loath to
report on college applications. Yet, if
the AP course appears on a transcript, most application readers will expect to
see a self-reported score on the application.
Absent a score, the assumption will be that the student received a score
of 1 or 2 out of a possible 5, with 3 labeled “passing.” And this is almost always the case, although
many students hate to report a 3 out of concerns that the college will not look
favorably on them.
Outside
of the classroom and in a measure of self-motivation as well as academic
excellence, colleges reinforce the message by appearing to reward students who
appear to go beyond course offerings at their schools by studying for and
taking AP exams on their own. As a
result, a cottage industry of online classes and specialized tutors has
developed targeted to preparing students to take AP exams without going through
the rigor of taking the AP class. And
colleges seem to really like this.
To
further underscore the influence of the AP program in college admissions, a
number of “test-flexible” colleges officially allow AP scores to
substitute for the ACT or the SAT. Used
together with Subject Test scores (another College Board product), a handful of
colleges are drifting toward using AP’s as college entrance
exams.
None of
this has much to do with getting advanced course credit from colleges, but it
has everything to do with providing the College Board with a steady stream of
income as the SAT teeters. If the SAT is
unable to get back up on its feet with a revised test, watch for the College Board to
shift gears and place increased emphasis on the role AP classes and exams can
play in the admissions process.
In fact,
the College Board is already positioning AP to take on the International
Baccalaureate (IB)
program by offering AP Seminar and AP Research through a new AP
Capstone diploma
program. If successful, the College
Board will have addressed criticisms of Advanced Placement for falling short on
teaching research and writing skills—strengths of IB.
So as
colleges complain about the value of AP courses as credit-earners and consequently withhold credit for successful completion of classes and/or
passing exams, the AP program is gaining traction as a key component in college
admissions.
And the
College Board is banking on it.